Youth Prevention

RESPONSIBLE MARKETING AND YOUTH PREVENTION

PERLZ is committed to ensuring access to true and factual information regarding its products and their use.
PERLZ proposes to adopt marketing recommendations and guidelines to reduce minors' exposure to nicotine-containing products.
PERLZ products are intended to be an alternative to smoking cigarettes for adults and should not be marketed to persons under the age of 18.
PERLZ products are not for sale to persons under the age of 18.

YOUTH PREVENTION

PERLZ supports actions aimed at preventing young people from accessing its products and all nicotine products.
PERLZ product packaging and marketing materials must contain a statement indicating that sales to minors are prohibited.
PERLZ offers online sales with mandatory age verification when ordering.
PERLZ recommends that retailers display warnings that products are not sold to minors.
PERLZ expects all resellers to comply with age restrictions and national laws. They must request identification for any individual who may appear to be a minor.

RESPONSIBLE MARKETING

The marketing of PERLZ products complies with the following standards:
Labels must reflect the ingredients of each product, and any communication must clearly state whether the product contains nicotine.
Marketing is aimed at current smokers and should not encourage non-smokers to start using our products.
All outdoor advertising must be located away from any primary, secondary school or daycare.
Products will not be marketed with visuals that appeal to minors or are associated with “youth” culture, or in a manner that imitates brands or trade dress used in products intended for minors.

SOCIAL NETWORKS

We encourage our distributors, resellers and partners to respect the rules of the social networks used. Some networks such as Facebook or Tiktok must not promote the sale or use of nicotine products, except if they are withdrawal products; other social networks, such as Instagram for example, restrict content that promotes nicotine to people aged 16 and over.